With the launch of their new McCafe line of beverages, McDonalds had a challeging task ahead of them bringing more sophisticated coffee drinks to their customer base. A customer base that may not be so familiar with what a cappuccino actually is. To help patrons learn about the new McCafe line, DNA Digital Media Group worked with several of the Chicagoland restaurants to produce a touch screen kiosk that give an interactive look into each of the new beverages. While at the same time making the drinks look delicious and inviting. The team went so far as to shoot the drinks on a turntable to get the spinning cups in the final project.
Services Provided: User interface design; Graphic Design; Flash asset creation including programming of UI components.